A new fitness channel called Fitness Studio will be aired soon by Airtel Digital TV. The channel is exclusively about fitness, health, and lifestyle. This channel will have actress Shilpa Shetty Kundra and cricketer Yuvraj Singh‘s content. The duo is popularly known as fitness icons. The Fitness Studio will have a partnership with JOP Network and the motive is to provide everything about fitness in one channel.
The programmes will include high-intensity workouts like cardio, aerobics, Pilates, etc. Surprisingly, the channel will offer customized content too. Chief Marketing Officer of Airtel Digital TV, S.Sriram said, “Fitness Studio is designed to address our customers’ fitness needs by offering them premium content at a nominal cost.”
Urvi Agarwal, the director of JOP Network Pvt Ltd said, “Fitness is crucial for a healthy life. We aim to inspire everyone to adopt a healthy lifestyle. With premium fitness content including aerobics, yoga, Pilates, Zumba, high-intensity training to nutrition and celeb tips, the service is a 360-degree fitness guide for customers across all age groups.”