Anil Dhirubhai Ambani-led the Reliance Entertainment is releasing Akshay Kumar-starrer “Toilet Ek Prem Katha” in China on June 8, re-titled as “Toilet Hero” in Mandarin for Chinese audiences. The film is co-produced through Reliance Entertainment and Friday Filmworks’ collaborative banner, Plan C Studios, with Neeraj Pandey and Shital Bhatia.
The release marks Reliance Entertainment‘s return to the Chinese market after 3 Idiots”, read a statement. “Toilet Hero” will release in over 4,300 screens across China, reflecting a 50 percent higher screen count compared to its original release in India.
It has already been screened to an overwhelming response at the Beijing Film Festival in April 2018, at an event attended by director Narayan Singh and creative producers Neeraj Pandey and Shital Bhatia. “I am delighted our film is continuing to break new grounds. Our issues and cultures bear a lot of similarities and I hope ‘Toilet Hero’ gets the same appreciation and love in China,” said Akshay Kumar.
The film is a socially relevant, satirical comedy in support of Prime Minister Narendra Modi’s campaign to improve sanitation conditions in India, with an emphasis on the eradication of open defecation, especially in rural areas. Shibasish Sarkar of Reliance Entertainment said: “We are very proud to release ‘Toilet Hero’ in China this week, and expect the film to strike an emotional chord with audiences there, just as the film delighted Indian audiences.”
Tang Media Partners, a Reliance Entertainment affiliate, are the licensee of the distribution rights in China. The film will be released by Lianrui Picture, an executive distributor with the China Film Group. In India, “Toilet Ek Prem Katha” was presented by Viacom18 Motion Pictures and KriArj Entertainment, and co-produced by Cape of Good Films, Friday Filmworks, and Abundantia Entertainment.
